We know India—her vibrant, chaotic, spirited, and all-encompassing splendor. Through a distinct prism, we share our knowledge on her past, present and emerging global role. Culling through the colorful and spicy layers of her culture, lifestyle and business landscape (literally and metaphorically), we advise with unabashed honesty what’s worth visiting, knowing, learning and doing—providing vital tools for achieving success and growth.

Gita Initiative is a business platform and contemporary think tank about all-things India. Through our unique and innovative approach, we help companies engage effectively with India—Mumbaikers, Delhiites and others. We provide insight into the collective quest for Paisa Vasool (good value) in the land of over one billion ambitious and enterprising consumers. We work with global organizations, MNCs, and various international entities to help develop a successful India strategy and brand engagement based on an understanding of this market’s complex beliefs, values, aspirations and evolving needs.

As India prepares for her golden moment, we trot the subcontinent —a fascinating and tricky marketplace—and work closely with clients as they collaborate with executives, leaders, influencers and game-changers who are reshaping the modern Indian business landscape and Dharma (principle of cosmic order).


Please stay tuned for the launch of IndiaTech, our global partnership with India’s most prominent philanthropic organization, Sir Dorabji Tata Trust!