The original milkshake is back! Keventers, a 92-year-old name in the Indian dairy sector, once synonymous with ice cream carts in Lutyens’ Delhi, is being resurrected as a hip brand for new-age consumers.

In 1925, Edward Keventer, a proud Swedish dairy technologist established his dairy plant in India and emerged as a top industry leader within the dairy market. By the 1940’s, Ram Krishna Dalmia acquired the Keventers dairy project and a company was created by the name ‘Edward Keventers Successors’. This gained large popularity with their various milkshakes, sold as flavored milk. Every morning, fresh and nourishing milk was dispatched from multiple vendors across the city in attractive bottles.  By the 1960’s, the name, Keventers soon became synonymous with dairy products in Delhi. As the city of New Delhi grew and changed so did the area of Chanakyapuri in which the factory was located. Because of this, Keventers was no longer allowed to run their factory there. In 2014, one of Dalmia’s grandsons, Agastya, along with his long-time friend Aman Arora, decided to give it a new look, and the duo was later joined by their partner, Sohrab Sitaram in the endeavor.

Now the original Keventers brand is being revived to provide the next generation with premium quality, fresh Keventers’ milkshakes.  In 2015, the trio infused capital into the business and set out with a list of over 20 recipes divided into the “classics,” popular in the 1960s, and new flavors such as choco-peanut butter and tutti-frutti. The new Keventers sell their milkshakes packaged in glass bottles across busy markets and upscale malls in India. Priced between Rs125 (300ml) and Rs200 (500ml), these bottles have found takers in cities like Mumbai, Delhi, and Bengaluru.  Its new founders also have updated the look and feel of the milkshakes to make them more contemporary and cool. Also, turning to social media has allowed for the brand to make a complete come back. By 2019, Keventers plans to add 100 more outlets, including in overseas markets like Nepal and west Asia.